TNW Europe (part 5), Building a World Class Design Team

TNWConf2016

The 11th annual TNW Conference Europe took place on May 26 & 27 in Amsterdam. Described, as “The most intimate technology festival on the planet” by CNBC, over the years TNW Conference has become one of the leading technology events in the world. It’s organized by Dutch based online media company The Next Web and brings promising startups, investors, technology gurus, innovators and entrepreneurs together. It’s a great place to share their thoughts about the future of technology, marketing, talk about design or for networking, to get inspired or to boost your imagination.


UnknownAndy Budd talked about the importance of design and the challenges to achieve good design.
Good design is difficult to achieve and even harder to replicate. It gives you an advantage against your competitors. Company founders generally think that they understand the value of the design, but in the reality the user experience is poor. There are 2 factors for this mismatch.

  1. People believe that style and design is the same thing.
  2. Start-up’s doesn’t understand the value of design. Before they reach market fit- the time or the budget is already speeded.

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These are Andy Budd’s nine tips on how to build a world-class design team:

  1. Commit to a vision designers can get behind
  2. Hire great design leaders
  3. Demonstrate this vision through exemplar projects
  4. Put customer needs at the heart of the process
  5. Weave design into the fabric of the business
  6. Create a culture of collaboration
  7. Invest in quality
  8. Grow your team from the inside
  9. Operationalize design

Curious? or you want to see in-debt explanation of Andy Budd’s nine tips?
You can watch now the whole presentation on YouTube

P.S. Speaking about good design, you should definitely check the very beautiful storytelling platform for exploring The Wellcome Trust’s eclectic collection of medical and historical artefacts made by Clearleft.

Screen Shot 2016-06-17 at 16.44.11
Digital Stories: Wellcome collection

Also very interesting: A step-by-step | The design process of this storytelling platform.

Clear left Design Stories

Photo credit:TNW

TNW Europe (part 4), Future UI as Professional Superpower

TNWConf2016
The 11th annual TNW Conference Europe took place on May 26 & 27 in Amsterdam. Described, as “The most intimate technology festival on the planet” by CNBC, over the years TNW Conference has become one of the leading technology events in the world. It’s organized by Dutch based online media company The Next Web and brings promising startups, investors, technology gurus, innovators and entrepreneurs together. It’s a great place to share their thoughts about the future of technology, marketing, talk about design or for networking, to get inspired or to boost your imagination.


763a135d-eafa-41a1-9392-fe99b493e41bJohn Underkoffler, founder and CEO of Oblong Industries talked about the new UI (User Interface) as professional power-the future of workspace technology. He is actually the guy who designed the futuristic and advanced UI for the film Minority Report 14years ago (!)

For the last 30 years, the UI (user interface) has changed a little. We live in computational world that becomes more and more complex.
UI is all you have; UI is the computer, because without UI you can’t control the CPU or GPU of your computer.
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John Underkoffler shared with us his “Eight easy pieces”, his vision for the future of UI.

  1. Let’s explode the displays- what will happen if every set of pixels wasn’t bound by the physical rectangle?
  2. G –speak – Minority Report alike system without the visual effects
  3. Distributed (everything) – extend the UI of the edge of one screen to the next one if they are close enough. Expect border free UI’s
  4. Bidirectional glyphs – get more expressive with the UI elements. We need to know where we are, what the machine thinks we are doing and where we might go.
  5. Cinema as input/output device – cinematic heresy or the future of editing? A metaphor for how powerful UI should make you in the context of all your digital data.
  6. Cognition at architectural scale – see more through the right scale. Build computers small or big, as we need!
  7. Time to reinterpret – Minority report reinterpreted. With a proper UI a team of collaborators can achieve much more, work faster and better.
  8. Make UI an exoskeleton, an extension of the human will.

Oblong built a system called Mezzanine that uses all eight principles mentioned above. Mezzanine changes how people work together by making the workspace more collaborative, easily sharable and scalable.

Oblong-Mezzanine-Video-Conferencing-Solution

“We want to build systems based on principles of humanity that can enhance your attention, amplify human meaning and get out what people are best at which is making new things and building the world the way it ought to be.”

The whole presentation is now also available on YouTube
Photo credit:TNW, Oblong

TNW Europe (part 1), Trend-driven innovation

TNWConf2016

 

 

 

 

 


The 11th annual TNW Conference Europe took place on May 26 & 27 in Amsterdam. Described, as “The most intimate technology festival on the planet” by CNBC, over the years TNW Conference has become one of the leading technology events in the world. It’s organized by Dutch based online media company The Next Web and brings promising startups, investors, technology gurus, innovators and entrepreneurs together. It’s a great place to share their thoughts about the future of technology, marketing, talk about design or for networking, to get inspired or to boost your imagination.


tw-logoOne of the first speakers was David Mattin from Trendwatching.com and he gave an interesting presentation about trend-driven innovation and how to turn overwhelm into opportunity.

Nowadays we are overwhelmed, with the fast pace of upcoming new innovations, new services and products, it’s difficult to keep-up because they are arriving on daily or even hourly basis. These innovations and new services create new customer expectations and they are the drive behind the expectation economy. Good example for that is a newcomer like Uber who change the customer expectation in the taxi business (cabs arrive within 10 minutes).

As innovators, the important question that we must ask ourselves is:
“What will our customers want next?”

But how to do that?

  1. Asking people what they want is limited. They don’t know what they need until you show it tot them.
  2. Find out by watching them is too expensive and time consuming
  3. By analyzing consumer data – good for validation and enhancing but not for breakthrough innovation.

The real answer is:
“Stop looking at customers and start looking at successful businesses and the expectations they create”, said Mattin.

“It’s about the new expectations that this innovations create and when this expectation spread across borders, market, demographics then we are seeing a trend in action. Watching that happening is what Trend watching actually is.
“Trends emerge as innovators address people’s basic human needs and wants in novel ways”

A few examples that can lead us to a new trend:

  1. Stockholmståg – Algorithm anticipates train delays hours before they occur and the emerging trend is Beneficial intelligence – consumers will embrace digital services that make truly smart decisions for them.
  2. REI outdoor retailer – On Black Friday, a day of shopping frenzy in the US, REI outdoor retailer pays employees to take a day off to spend… outdoors (with heavy social media coverage #OptOutside) and encourages its customers to do the same.
    The emerging trend is Insider Trading – the right internal culture becomes an external asset.
  3. Renrenxiang – restaurant replaces staff with messaging app. The emerging trend is Informal info – effective information is informal information.

What if some of these innovations fail? Asked Mattin next.
It’s not about success or failure; it ‘s again about customer expectations.

For example: There are 3 new mobile phones, which have a great new features – the first is very secure, the second is highly recyclable and the third interchangeable. Only by seeing them, these phones will create new customer expectations, and companies like Apple and Samsung know that and are already innovating to meet those expectations.

The big wave of innovations and services can be really overwhelming, so if you look at those innovations though the lens of new customer expectations, the more innovation you see the more empowered you are to discover your own trends and soon that becomes habit, new way of seeing the world. The next step is to apply those trends, and if you can do that then you are really a trend-driven innovator concludes Mattin.

The whole presentation is now also available on YouTube.